Casa Martan

A privately owned villa for short-term rent on the Algarve, Portugal.

Although rentals are managed by a company with its own booking engine and access to all the well-known platforms, the owners want to push bookings themselves. It's a competitive market, and the house is not on the beach, as well as being situated in a little-known suburb, so can be overlooked. The multi-lingual website attempts firstly to sell the area, and secondly the property, which is modern with good amenities.

Marketing is done via Instagram and Facebook with ads targeting different audiences in Europe & Great Britain (in various languages). Viewers are driven to the website for more info and with a direct link to the management company's booking engine or contact with the owners.

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